Coca-Cola: Use Other MaterialsĬoca-Cola got creative in this campaign by using their product to spell out sounds associated with drinking soda. By messing around with the formatting of their text, they were able to reemphasize their brand and call attention to their message. If viewers focus on the letters that are filled in, the text clearly spells out “Just Do It.”Ĭombined with the Nike swoosh at the bottom of the ad, this clever ad is clearly for Nike gear. The top two-thirds of the print ad is covered using a bold san serif font that reads “Just Don’t Quit.” However, only some of the letters are filled in, while the end of “Don’t” and the beginning of “Quit” are simply outlined. The background is purple, but they use bright yellow lettering to create contrast and make their typography pop. In this ad, they used their typographic layout to emphasize their recognizable slogan. Nike’s slogan, “Just Do It” is a core component of their brand. Free Consultation Nike: Get Creative with Color, Weight, & Size Schedule a free consultation with an analyst. Based on your budget, timeline, and specifications we can help you build a shortlist of companies that perfectly matches your project needs.
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